Energy Drinks
Caffeine Caution
Experts Call For Warning Label On Potentially Harmful Energy Drinks
With some energy drinking packing as much caffeine as 14 cans of Coke, scientists are calling for a warning label on the popular high-octane beverages.
Scientists at Johns Hopkins University have spent decades researching the effects of caffeine. The researchers recently concluded that a slew of caffeinated energy drinks now on the market should carry prominent labels that note caffeine doses and warn of potential health risks for consumers.
Writing in the journal Drug and Alcohol Dependence, the scientists warn that the caffeine content of energy drinks varies over a 10-fold range, yet the caffeine amounts are often unlabeled and few include warnings about the potential health risks of caffeine intoxication.
Most of the drinks advertise their products as performance enhancers and stimulants —
A marketing strategy that may put young people at risk for abusing even stronger stimulants such as the prescription drugs amphetamine and methylphenidate (Ritalin), the researchers said. The market for these drinks stands at an estimated $5.4 billion in the United States and is expanding at a rate of 55 percent annually.
Advertising campaigns, which principally target teens and young adults, promote the performance-enhancing and stimulant effects of energy drinks and appear to glorify drug use, according to the researchers. Without adequate, prominent labeling, consumers most likely won’t realize whether they are getting a little — or a lot — of caffeine.
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