New York Trend: "Pet Care Takes a Wellness Turn as Cats Get More Attention"

New York Trend named Oxyfresh among the brands leading pet care's shift toward preventive, wellness-driven products, spotlighting both the water additive and the new dental powder made specifically for cats.

PetsGift: "How to Clean a Dog Crate After an Accident Without Leaving Lingering Odor" Reading New York Trend: "Pet Care Takes a Wellness Turn as Cats Get More Attention" 1 minute Next Catster: "10 Essential Cat Grooming Supplies To Get You Started"

By Melissa GulbransonSep 25, 2026

Tags

New York Trend

Share

Covering trends spotted at SUPERZOO, this piece frames the broader pet industry story: owners increasingly want the same ingredient scrutiny and wellness standards for their pets that they expect for themselves, with cats in particular getting more attention through functional nutrition and preventive care.

Oxyfresh gets called out specifically as an example of that shift, offering both its long-standing water additive and its new dental powder for cats as everyday, low-effort ways to build oral care into existing routines rather than waiting for a problem to show up.

Read the full piece here: https://newyorktrendnyc.com/2026/09/pet-care-takes-a-wellness-turn-as-cats-get-more-attention/

Make preventive dental care part of the routine. Explore Oxyfresh's dental care line for cats →

Meet the Author

Melissa Gulbranson is the President of Oxyfresh. A recipient of the Pet Age's "Women of Influence" Award, she’s passionate about educating pet parents in ways that really resonate with them. Melissa loves days on the lake and hiking with her fur kid, Parker, and husband, Doug. Parker (a total ham) can be spotted running laps through the office each morning, greeting every team member. You can find Parker near the treats, and Melissa on Linkedin.