The Vanguard Awards are Pet Insight's flagship annual recognition, honoring what the publication calls the "pioneers of pet solutions that push the category" and the "trailblazers of trust who pet parents choose again and again." The program spans dozens of categories across the entire pet industry, from premium foods and natural litter to durable toys and dental care, and this year's honorees included standout names like Oil-Dri, recognized for its innovation in health-monitoring litter, and Jolly Pets, recognized for its retail growth. Oxyfresh's Dental Care win sits proudly in that same lineup.
That dental care recognition, covered in Pet Insight's dedicated "Vanguard Awards: Dental Care" feature, named Oxyfresh a category leader alongside Dinovite and Pet King Brands (PKB), crediting the brand with earning pet owners' trust and consistently delivering results while keeping pet safety front and center. President Melissa Gulbranson spoke directly to what fueled that growth, even through a tough year of rising costs and shifting consumer behavior: "We continued growing 20 percent last year and positioned the business for an even stronger future. Challenges will always exist. The real differentiator is whether you use them as excuses or fuel. We chose fuel."
Being named a Vanguard Award winner means being singled out by name in the very publication that pet retailers and industry buyers turn to for who's actually shaping where the category is headed, not just who's competing in it.
Product Highlight: The recognition centers on Oxyfresh's broader dental care leadership rather than a single SKU, spanning the brand's flagship water additive and its newly launched Advanced Dental Powder, both built around the same commitment to results and safety that earned the Vanguard nod.
Backlink: https://pet-insight.com/article/2026-pet-insight-vanguard-awards/
See why the industry keeps calling Oxyfresh a category leader. Explore Oxyfresh's award-winning dental care lineup →
