COEUR D’ALENE, Idaho, October 2026 — Oxyfresh is changing what pet cleanup looks like with a new four-product collection that proves serious cleaning power doesn’t have to come with harsh formulas.
The inspiration came from a familiar place: the Oxyfresh team's own homes. As pet parents themselves, they've scrubbed litter boxes, wiped down reptile habitats, cleaned bird cages and battled lingering odors on artificial turf. They know firsthand that every pet space comes with its own cleaning challenges, but they also know that what goes into a cleaning formula matters just as much as how well it works.
The new lineup features four specialized formulas designed to tackle everything from stubborn litter buildup and urine-soaked turf to grimy terrariums and messy cages. Each cleaner combines fast-acting performance with fragrance-free, non-toxic formulas and Oxygene®️ technology to help neutralize odors rather than simply covering them up. The result is a new approach to everyday pet cleanup, thoughtfully developed for the spaces animals call home, including those shared with sensitive pets like birds and reptiles.
"At Oxyfresh, we're pet people first, and we know how important it is to feel good about the products we're using around our own animals," said Melissa Gulbranson, President of Oxyfresh. "We wanted to create something that made the less glamorous parts of pet parenthood easier without compromising on what matters most. That's always been part of who we are as a company: finding better ways to care for pets, making life easier for the people who love them and having a little fun along the way."
Meet the New Cleanup Crew
Smelly Cat: Advanced Litter Box Cleaner
Scooping takes care of what's in the litter, but what about the mess left behind? Advanced Litter Box Cleaner goes after the stubborn, cement-like buildup that clings to litter boxes while helping eliminate lingering odors at the source. Designed for regular deep cleaning, its fast-acting, fragrance-free formula gets the box itself clean without replacing one unpleasant smell with another.
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Breaks Up Stubborn Buildup: Helps loosen hardened litter residue for easier cleaning.
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Targets Lingering Odors: Oxygene®️ helps neutralize urine odors left behind on litter box surfaces.
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Made for Every Litter Box: Ideal for regular deep cleaning of all types of litter boxes and components.
Smelly Grass: Advanced Turf Cleaner
Artificial grass is convenient until the smell becomes overwhelming. Advanced Turf Cleaner tackles urine odors and pet waste debris on artificial grass without the need for a hose. Specifically designed for smaller outdoor areas and indoor grass mats, it offers a practical solution for pet parents who don't have access to traditional hose-ready cleaning systems.
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Targets Urine Odors: Helps neutralize the compounds responsible for lingering pet urine smells.
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Loosens Pet Waste Debris: Makes cleaning artificial grass easier.
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No Hose Required: Ideal for balconies, patios and indoor grass mats.
Smelly Tank: Advanced Terrarium Cleaner
Keeping a reptile habitat clean requires special consideration, especially when its inhabitants spend their days exploring, climbing and investigating every surface. Advanced Terrarium Cleaner tackles grime on glass, habitat accessories and hard surfaces without added fragrance or harsh chemical smells. Its thoughtfully developed formula makes routine habitat cleaning easier while keeping sensitive reptiles top of mind.
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Cleans Glass & Hard Surfaces: Helps remove grime from terrarium walls and habitat accessories.
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Neutralizes Habitat Odors: Oxygene®️ helps tackle unwanted odors without masking fragrances.
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Thoughtful for Sensitive Reptiles: Fragrance-free and formulated for reptile environments when used as directed.
Smelly Home: Advanced Cage & Crate Cleaner
From stuck-on messes to lingering odors, cages and crates see plenty of action. Advanced Cage & Crate Cleaner makes everyday cleanup easier with a fast-acting formula that loosens grime and tackles odors without added fragrance. Designed for a variety of animal habitats, including bird cages, dog crates and small-animal enclosures, it brings serious cleaning performance to the spaces pets spend hours in every day.
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Loosens Stuck-On Messes: Helps lift dried-on debris and everyday grime.
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Fights Lingering Odors: Oxygene®️ helps neutralize strong odors instead of covering them up.
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Made With Sensitive Pets in Mind: Fragrance-free and suitable for bird cages, crates and small-animal habitats when used as directed.
A Better Clean for the Pets We Love
For pet parents, the new collection offers something simple: effective solutions designed specifically for the spaces their animals use every day. For retailers, it brings a fresh approach to specialty pet cleaning, with four distinct products addressing common challenges across the cat, dog, bird, reptile and small-animal categories. Each 16 fl. oz. cleaner is made in the USA, fragrance-free and backed by more than 30 years of Oxyfresh experience developing thoughtful pet care solutions.
The new Oxyfresh specialty cleaner collection is available through Oxyfresh and select retail and e-commerce partners. Whether it's stubborn litter buildup, a well-used grass mat or a habitat in need of a refresh, there's now an Oxyfresh cleaner made for the job.
Members of the media interested in product samples, interviews or additional information are encouraged to contact Oxyfresh@goodappleprny.com.
About Oxyfresh
At Oxyfresh, we believe every pet deserves a longer, healthier life, every pet parent deserves solutions they can trust, and every team member deserves the pride that comes from creating meaningful impact. That's why we're on a mission to inspire a better life for every pet, bring joy to their hoomans, and have fun achieving big things along the way.
For more than 30 years, we've been creating Damn Good Pet Care by combining the best of proven science and thoughtfully selected natural ingredients to develop safe, effective solutions that fit effortlessly into everyday life. From award-winning dental care to innovative wellness products, everything we create is designed to help pets thrive and make life a little easier, and happier, for the people who love them.
We're also not your typical pet care company. We believe pet care should have personality. That's why our brand is fun, relatable, and always in it with pet parents through every tail wag, muddy paw print, sloppy kiss, and goofy antic. Because caring for pets isn't just what we do, it's who we are.
Featured by Newsweek, HuffPost, BuzzFeed, Apple+, Forbes, Modern Dog, and Modern Cat, Oxyfresh is building the future of pet care... one tail wag, belly rub, and healthier home at a time.
