This trade coverage lays out the full story behind the launch, including Oxyfresh's 14-Day Fresh Breath Challenge invitation for pet parents to try the clinically proven formula for themselves, and explains how the product goes beyond treating bad breath to support the oral microbiome itself, disrupting plaque and tartar before they take hold.
The piece features direct quotes from both Karst Downey, VP of Research, Development & Quality Assurance, on the philosophy behind targeting the oral ecosystem rather than just the symptoms, and President Melissa Gulbranson, who framed the powder as proof that "pet parents want to give their dogs and cats the very best, they just need solutions that fit into real life." It also calls out what's deliberately left out of the formula, no kelp, seaweed, algae, or SHMP, positioning it as one of the most stomach-friendly dental powders on the market.
Read the full coverage here: https://www.petfoodprocessing.net/articles/20903-oxyfresh-launches-triple-biotic-dental-powder
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