This is a B2B trade read aimed at retail buyers, not a consumer product review, so the tone is analytical rather than promotional; it digs into the format decision itself (a daily-use powder vs. the brand's long-standing water additive) and what it takes for a store to make room for a second Oxyfresh SKU on shelf.
The piece quotes both Karst Downey, VP of Research, Development & Quality Assurance, on the thinking behind the Triple Biotic formula, and President Melissa Gulbranson, who framed the powder as a way to make daily dental care "as simple as adding a scoop to your pet's food." It also notes plainly where the brand didn't share details, like the specific probiotic strains or the clinical study behind the claims, and points out Oxyfresh's 30-year water additive track record as the stronger opener for retailers still deciding whether to bring the brand in.
Read the full trade piece here: https://petretailnews.com/article/oxyfresh-launched-a-dental-powder-for-dogs-and-cats-expanding-beyond-water-addit
See what's driving the shelf conversation. Explore Oxyfresh's Advanced Dental Powder →
