Location: Coeur d’Alene, ID
Reports to: President
We’re looking for a results-driven marketing guru who is equal parts growth strategist, creative leader, and fast-moving executor. We want a go-getter who thrives in a fast-paced environment, has bold ideas and can inspire a great team.
You’ll lead the strategy and execution of omni-channel marketing strategies that drive acquisition, retention, and brand equity across retail stores (like Walmart), e-commerce marketplaces (Amazon, Chewy), distribution and our DTC channel. This role requires a strong grasp of both B2C and B2B tactics, marketing analytics, automation, a love for creative storytelling and an understanding of the importance of sales-driven messaging.
Key Responsibilities
Lead & Inspire:
- Manage and mentor a small but mighty internal team (creative, social, influencer) and agency partners
- Continue culture of fun, creativity, accountability, and performance
Own Marketing Strategy & Execute:
- Own and drive omni-channel marketing strategies across retail, digital, PR for all sales channels and marketplace partners
- Oversee strategy from top-of-funnel awareness to bottom-of-funnel conversion, with clear goals and tracking
Top-of-Funnel Omni-Channel Growth:
- Develop and lead high-impact TOF campaigns across Meta, TikTok, YouTube, Amazon DSP, Amazon Streaming
- Identify new opportunities to acquire, engage, and convert audiences through storytelling, trend integration, and bold creative
Product Launches (Start to Finish):
- Own the full strategy, creative direction, execution, and performance of new product launches
- Drive timelines, cross-functional coordination, calendars, and promotional strategies
- Lead creative team to bring product story to life across packaging, PDPs, ads, influencer content, and PR
- Be accountable for launch success: awareness, ecomm sell-through, and velocity
Creative Direction & Brand Elevation:
- Oversee development of creative assets, copy, and content aligned with brand tone and sales goals
- Guide team on what’s working (and what’s not) to stay relevant and conversion-focused
- Understand consumer personas and how to market to each
Campaign Analysis, SEO & Optimization:
- Oversee ad agency partners and strategies aligned with growth goals
- Review performance data regularly to optimize campaigns, budgets, and SEO
- Provide clear insights to leadership for continuous improvement
PR & Influencer Strategy:
- Build buzz through media outreach and partnerships aligned with brand and product priorities
- Lead social team to scale influencer strategies for launches, seasonal campaigns, and evergreen content
Competitive Insight & Category Monitoring:
- Keep a pulse on category, share of voice, competitive shifts, platform trends, and consumer behavior
Collaborate & Communicate:
- Inspire and maintain strong team culture
- Develop strong relationships with product, sales, and leadership
- Report on performance, challenges, and ideas weekly, quarterly, and annually
Tell a Damn Good Story:
- Pitch and secure earned media (e.g. podcasts) through compelling storytelling that builds brand credibility
Local Collaboration Matters:
- This role is based in Coeur d’Alene. We thrive on collaboration and want someone side-by-side with the team Monday–Thursday, with Fridays remote.
What You’ll Love+
- A purpose-driven brand with products that actually work and a loyal fanbase
- An executive team that moves fast, values marketing, and invests in growth
- Freedom to test big ideas—and the backing to make them happen
- Real impact, no red tape
What You Bring
- 4+ years in a marketing leadership role, preferably in CPG, pet, or wellness
- A “get it done” mindset; willing to roll up your sleeves and execute
- Ability to leverage AI to improve workflows
- Experience balancing brand-building with performance marketing
- Track record of leading full-funnel, cross-channel campaigns
- Mastery of TOF platforms like Meta, TikTok, YouTube, plus Amazon & Walmart strategies
- Success launching new products and owning outcomes
- Creative eye paired with data-driven decision making
- Strong leadership, collaboration, and communication skills
Our Core Values
- Do the Right Thing: Integrity, transparency, accountability. Own wins and mistakes.
- Play Full Out: Bold moves, creativity, persistence, and a “can-do” attitude.
- Be a Good Teammate: Collaboration, loyalty, professionalism, and solution-focused.
- Embrace Growth: Challenge beliefs and habits to continually reinvent ourselves.
- Have Fun: Balance hard work with laughter, stories, and camaraderie.
What We Offer
- Competitive pay and annual bonus opportunities
- Comprehensive health, dental, and vision benefits
- Paid Time Off (PTO)
- Work-from-home Fridays
- IRA matching program
Application Process
Are you ready to make a bold move? Apply today with your resume and cover letter detailing your experience and why you’re a perfect fit.
Let’s create something amazing together!
Notice to Third-Party Agencies
Oxyfresh is not accepting resumes from recruiters or employment agencies for this position. Any unsolicited referrals will not create a financial obligation.