FOR IMMEDIATE RELEASE

Oxyfresh Expands Its Leadership in Pet Dental Care with Innovative Triple-Biotic Dental Powder

COEUR D'ALENE, Idaho — July 2026 — As more pet parents embrace preventative wellness and simple daily routines, Oxyfresh is continuing its mission to transform pet dental care with the launch of its new Advanced Dental Powder for Cats & Dogs. Building on more than 30 years of leadership in effortless oral care through its veterinarian-trusted Pet Dental Water Additive, Oxyfresh is expanding its portfolio with an innovative daily supplement that makes supporting oral health as simple as adding one scoop to your pet's meal.

Every pet parent knows the moment. Your dog leans in for a kiss and the breath hits. Or maybe your cat's teeth have seen better days, but brushing simply isn't an option. Oxyfresh believes daily dental care shouldn't be a struggle … and now it doesn't have to be.

To celebrate the launch, Oxyfresh is inviting pet parents to take its 14-Day Fresh Breath Challenge and experience the difference for themselves. With one daily scoop, the clinically proven formula helps freshen breath in just 14 days while helping to reduce plaque and tartar and supporting gut and urinary health. No brushing. No complicated routine. Just sprinkle, serve and let it work.

Redefining Daily Pet Dental Care

Dental disease remains one of the most common health issues affecting pets, yet daily brushing continues to be one of the least adopted pet care habits. Oxyfresh developed Advanced Dental Powder to close that gap by delivering clinically supported oral care in a format that naturally fits into everyday feeding routines.

Rather than simply masking bad breath, the formula supports where oral health truly begins, the oral microbiome.

At the heart of the innovation is Oxyfresh's proprietary Triple Biotic Dental Powerhouse, combining prebiotics, probiotics and postbiotics to help create a healthier oral microbiome while disrupting plaque and tartar before they take hold.

Clean Ingredients. Smarter Formulation.

Just as important as what's inside is what's intentionally left out.

Oxyfresh didn’t rush to market, they took the time to create a better option. Unlike many dental powders, Oxyfresh contains no kelp, seaweed, algae or sodium hexametaphosphate (SHMP), making it one of the most tummy-friendly options available for everyday use.

Instead, the formula combines targeted functional ingredients that support oral health while delivering additional wellness benefits through every serving. Formulated specifically for both dogs and cats, it offers one convenient solution for multi-pet households.

More Than Dental Care

Every daily scoop delivers benefits beyond fresher breath:

• Oral Health: Proprietary Triple Biotic blend clinically proven to freshen breath in 14 days, reduce plaque and tartar, and support a balanced oral microbiome.

• Digestive Wellness: Pumpkin powder and probiotics help support healthy digestion and sensitive stomachs.

• Urinary & Immune Support: Cranberry powder, shiitake mushroom and decaffeinated green tea extract help support urinary tract and immune health.

• Simple Daily Routine: Easily mixes into wet or dry food for dogs and cats of all sizes.

"Many dental products are designed to treat the symptoms of poor oral health instead of supporting the environment where those problems begin,“ said Karst Downey, VP of Research, Development & Quality Assurance. "We believe oral care shouldn't come at the expense of whole-body wellness. Our goal was to create a product that not only helps reduce plaque and freshen breath, but also supports a healthier oral ecosystem as part of a pet's daily wellness routine. That's the philosophy that guided every decision we made when developing this product."

Product Details

• Launch: July 2026

• MSRP: $34.95

• Available On: Amazon, Oxyfresh.com, and select pet specialty retailers

“Pet parents want to give their dogs and cats the very best, they just need solutions that fit into real life. Our Advanced Dental Powder makes daily dental care as simple as adding a scoop to your pet's food, delivering clinically proven oral health benefits along with gut health support through clean, thoughtfully selected ingredients.”, shared Melissa Gulbranson, President.

Take the 14-Day Fresh Breath Challenge

Oxyfresh believes the best pet care is the care you'll actually do.

With one scoop added to your pet's daily meal, Advanced Dental Powder helps freshen breath, reduce plaque and tartar, and support whole-body wellness … all without changing your routine.

Members of the media interested in product samples for the 14-Day Fresh Breath Challenge or interviews with the Oxyfresh team are encouraged to contact Oxyfresh@goodappleprny.com.

About Oxyfresh

At Oxyfresh, we believe every pet deserves a longer, healthier life, every pet parent deserves solutions they can trust, and every team member deserves the pride that comes from creating meaningful impact. That's why we're on a mission to inspire a better life for every pet, bring joy to their hoomans, and have fun achieving big things along the way.

For more than 30 years, we've been creating Damn Good Pet Care by combining the best of proven science and thoughtfully selected natural ingredients to develop safe, effective solutions that fit effortlessly into everyday life. From award-winning dental care to innovative wellness products, everything we create is designed to help pets thrive and make life a little easier—and happier—for the people who love them.

We're also not your typical pet care company. We believe pet care should have personality. That's why our brand is fun, relatable, and always in it with pet parents through every tail wag, muddy paw print, sloppy kiss, and goofy antic. Because caring for pets isn't just what we do—it's who we are.

Whether we're helping freshen a smile, support lifelong wellness, or create the next breakthrough in pet oral health, we make one simple promise: to make a real difference in the health and happiness of every pet we touch.

Featured by HuffPost, Newsweek, BuzzFeed, Apple+, Modern Dog, and Modern Cat, Oxyfresh is building the future of pet oral health … one tail wag, belly rub, and healthier smile at a time.