COEUR D'ALENE, Idaho — August 2026 Being loved isn't something a brand can claim for itself, it's something customers decide. That's what makes Oxyfresh's recognition as one of Newsweek's Most Loved Pet Brands 2026 so meaningful. After surveying more than 22,000 U.S. pet owners and evaluating nearly 2,000 pet brands, the independent study awarded Oxyfresh the highest possible 5-star rating, recognizing the brand for earning the trust, loyalty, and affection of pet parents across America.
The recognition is based on a comprehensive independent study that combined consumer feedback, extensive market research, media monitoring, and an evaluation of brand reputation. Pet owners were asked only about brands they had used or were familiar with, sharing how strongly they connected with each brand across key measures of trust, loyalty, and overall affinity. Before recognition was awarded, brands were also reviewed for legal, ethical, and consumer safety concerns, ensuring winners reflected not only strong customer relationships but also responsible business practices.
Receiving the highest 5-star distinction is an honor that reflects the genuine experiences and lasting impressions the brand has created with pet parents over the years.
Chosen by the People Who Matter Most
For more than 30 years, Oxyfresh has built its reputation one pet parent at a time through its veterinarian-trusted, Premium Pet Dental Water Additive and a growing lineup of oral care and wellness products for pets. This recognition reinforces the company's belief that creating exceptional products is only part of the equation; the best brands are built by consistently delivering experiences customers are excited to come back to and recommend to others. From thoughtful customer service and a playful brand personality to products that make everyday pet care easier, Oxyfresh has always believed that earning a customer's trust means giving them something worth smiling about.
"Our mission has always been simple: to inspire a better life for every pet, bring joy to their hoomans, and have fun achieving big things along the way. We obsess over the little things: combining proven science with the best of nature, adding humor where most brands wouldn't, and looking for ways to surprise and delight our loyal pet parents. Pets are fun, and we're proud to be a brand that's proving you can take pet health seriously without taking yourself too seriously. Knowing our customers love that experience as much as they love our products makes this recognition incredibly meaningful."
— Nicole Auten, Director of Brand & PR
About the Recognition
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Award: Newsweek's Most Loved Pet Brands 2026
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Rating Received: 5 stars (the highest rating available)
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Methodology Partner: Plant-A Insights Group
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Survey Scope: More than 22,000 U.S. pet owners surveyed between September and October 2025, evaluating nearly 2,000 pet brands
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Selection Criteria: Rankings were based on consumer familiarity, emotional connection, trust, and overall brand affinity, supported by market research, media monitoring, and reputation screening
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Zero Application Process: Brands were identified independently through consumer feedback rather than submitting themselves for consideration
Members of the media interested in interviews with the Oxyfresh team are encouraged to contact Oxyfresh@goodappleprny.com.
About Oxyfresh
At Oxyfresh, we believe every pet deserves a longer, healthier life, every pet parent deserves solutions they can trust, and every team member deserves the pride that comes from creating meaningful impact. That's why we're on a mission to inspire a better life for every pet, bring joy to their hoomans, and have fun achieving big things along the way.
For more than 30 years, we've been creating Damn Good Pet Care by combining the best of proven science and thoughtfully selected natural ingredients to develop safe, effective solutions that fit effortlessly into everyday life. From award-winning dental care to innovative wellness products, everything we create is designed to help pets thrive and make life a little easier—and happier—for the people who love them.
We're also not your typical pet care company. We believe pet care should have personality. That's why our brand is fun, relatable, and always in it with pet parents through every tail wag, muddy paw print, sloppy kiss, and goofy antic. Because caring for pets isn't just what we do—it's who we are.
Featured by Newsweek, HuffPost, BuzzFeed, Apple+, Modern Dog, and Modern Cat, Oxyfresh is building the future of pet oral health... one tail wag, belly rub, and healthier smile at a time.
